Home » Specialties » Environment » Featured Case Study: America's WETLAND
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| Click Here to Download the 6 Year Progress Report. |
The Challenge:
The State of Louisiana is losing 25 to 35 square miles of coastal wetlands a year, yet only a limited number of people within the state, and even fewer nationwide, know the problem exists. Marmillion + Company was charged with raising public awareness of the impact Louisiana's wetland loss has on the state, nation and world and gaining support for efforts to conserve and save coastal Louisiana.
The Solution:
For what became America's WETLAND: Campaign to Save Coastal Louisiana, MCo researched and created and strategic campaign plan, that resulted in a powerful and consistent brand identity, core images, themes and messages that defined the loss and problem's impacts. MCo created outreach events and opportunities, while utilizing comprehensive print and electronic media strategies.
In order to support the dissemination of the campaign's messages and materials to key audiences, a strong network of cooperating organizations was developed, an educational infrastructure for children and adults was built, and private campaign funding was secured.
The Results:
• The creation of he largest, most comprehensive public education campaign in the State’s history
• Since 2002 earned media placements that have reached billions through the world, through coverage of the issue and the campaign by Washington Post, The New York Times, Los Angeles Times, CNN, NOW with Bill Moyers, Boston Globe, Atlanta-Journal Constitution, Newsday, Seattle Times, Houston Chronicle, and many others
• Over 3.5 million hits a year on campaign website americaswetland.com
• Establishment of the America’s WETLAND Conservation Corps an AmeriCorps program that engaged more thousand volunteers logging more than 3,500 hours in 2008
• Won more than 40 awards for campaign partnership, print, broadcast, and electronic advertising
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Cooperating Organization network of close to 150 organizations representing varied interests like the The National Wildlife Federation, Ducks Unlimited and the National Audubon Society
• Numerous national summits and high profile events hosted, drawing leaders from cultural, eco-tourism, environmental and business communities
Services Provided:
• Ad development/placement
• Brand audits
• Campaign development
• Coalition building
• Design and branding
• Exhibits
• Facilitation
• Findings reports
• Focus groups and surveys
• General counsel
• Grassroots organizing
• Materials creation
• Media Relations
• New media and online strategies
• Promotion and publicity
• Publications/Newsletters
• Special events
• Stakeholder interviews
• Strategic partnerships
• Strategic plan creation
• Video/audio production
• Writing