Home » Specialties » Social Issues » Case Study: Public Benefit Television
Millions of viewers across the country are interested in more thoughtful and informative programming than what television stations are currently offering. Meanwhile, nonprofit organizations have spent thousands of dollars producing helpful and informative programming that is either sitting on the shelf or reaching a limited audience. These organizations are searching for low-cost solutions to extend the impact of their programming while demonstrating the value they have to offer to the general public.
Marmillion + Company has developed close relationships with nearly 500 public access, government, and education (PEG) channels across the country through its work with American Democracy Television. MCo has used this position to launch Public Benefit Television, a recognized brand in the PEG world, with the goal of providing a link between non-profit organizations and the general public.
Public Benefit Television (PBTV) edits video to broadcast standards, develops an accompanying advertising flyer, boosts YouTube views, distributes the programming, and advertises it to hundreds of station managers at the annual Alliance for Community Media conference. In addition PBTV will track airtime for your programming over a six-month or one-year period.
PBTV programming can reach all 50 states and over 13 million households on a regular basis—all for a fraction of what the video originally cost to produce.
Please see the PBTV website for more details.